Sunday, January 24, 2016

3. Getting Started...


1. Schedule your 2 launch parties!!! 
The VERY first thing you want to do is schedule 2 parties!!!  The best part is that they are both for you!!!  First, you should schedule an in-home party to showcase the books to all of your friends and family! Do not wait too long to do this!! You want to get started right away!! This is a great way for everyone to actually see and feel our amazing books! It is also great for you to jump right in with your business!!  Your goal is to book at least 2 parties from this party!! Ask your friends/family to help you get started with your business! Often they are more willing to help you!!
Next, schedule your Facebook Launch party, a few days AFTER your home show!!  DO NOT INVITE ANYONE to this yet!!  You want people to come to your home party as their first option! Only after your home party can you invite those that were unable to attend!  This will allow them to still order, while also allowing any out of town guests to support you!!

You will be able to combine the sales from both of these parties, which will really help you stock up on FREE books right off the bat. Your sponsor or a Team Leader will be available to help you with your first couple of parties! You will learn more about how to have successful parties in the next few steps of this page!!


2) Ask FRANK to Party!!

Make a FRANKS list!!!  FRANKS = Friends, Relatives, Acquaintances, Kids contacts (you know them through your kids), Spouse contacts; this is a list of people that you’d like to share Usborne with! Remember, even people without their own children at home have children in their life (grandparents, aunts, etc!) so don’t limit yourself – any name you think of, write it down!

Try to have 100 names on this list – sounds challenging, but you WILL surprise yourself! Keep adding to this list as you go!

Set a goal of how many people you'd like to reach out to each day or each week to help you spread the word about your new business.

3) Announce Your Business... but Don't Be a "Salesperson"!

The best way to share your new business on your Facebook wall, Instagram or on other social media, is by showing how the books have benefited your family! Your friends will love seeing your kids enjoying the books and they will naturally start asking questions. So share pics of your kids and their awesome books often!

Being “non-salesy” when posting to your Facebook wall is REALLY helpful when introducing that you’ve started this new venture!

Check out these awesome tips on how to sell without being salesy!

Using those tips, one way to announce your own business would be posting a photo of your kids quietly enjoying their Usborne Books along with something like this as a caption: “I just bought myself 20 minutes of uninterrupted quiet time… I loved it so much, I decided to join Usborne Books & More and help other moms get these awesome books (and a little quiet time of their own, too! Haha!)” (Come up with your own wording, but something like this can be fun and NOT annoying to your friends!!)

While announcing your business, be prepared with a couple of dates you are available to do Facebook or home parties and start to fill your calendar. Friends and family will be excited to help you start your business off right – and BONUS, as a new consultant you get to offer your hostesses double the free books!

4) Keep it Personal!

Whether you're asking friends if they'd like to book a party or you're inviting them to one of your own, make sure you're keeping it personal by reaching out to friends and family individually!  The personal touch will go a LONG way to helping you build a successful business, and individual interaction through messages, phone calls, texts, etc. will increase your bookings and party attendance much faster than timeline posts and group messages (which are usually not very effective!).


5) Ask a friend to join you!
Reach out to a few friends who you would enjoy working with, and who you think would succeed, and ask them if they want to start this adventure with you!!  You never know who might need this opportunity right now, and it is that much better to work your business, with your friends!!

SUCCESS TIP 1: Book SIX parties in your first 4 weeks - block out those dates and go fill ‘em!!
There are lots of options for fun incentives you can offer your potential hostesses to encourage them to book a party.  You can tell them about how you are able to offer double free books as you get your business started.  You could offer an additional $20 in free books with their party, or think of a book you know they would love, talk it up to them, and offer it for free with their party.  You can offer these incentives at minimal cost to you ($5 or less)!  We will get to that later!!

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